首页> 外文OA文献 >Understanding the network and user-targeting properties of web advertising networks

【2h】

Understanding the network and user-targeting properties of web advertising networks

机译：了解网络广告网络的网络和用户定位属性

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

著录项
引文网络
相似文献
相关主题

著录项

作者
Yong Wang; Daniel Burgener; Ar Kuzmanovic;
展开▼
作者单位

展开▼
年度 2011
总页数
原文格式 PDF
正文语种
中图分类

相似文献

外文文献
中文文献
专利

1. A New Memory Efficient Technique for Fraud Detection in Web Advertising Networks [J] . Howida A. shedeed International journal of computer science and network security . 2010,第8期

机译：Web广告网络中欺诈检测的一种新的高效内存技术
2. A New Memory Efficient Technique for Fraud Detection in Web Advertising Networks [J] . Howida A. shedeed International journal of computer science and network security . 2010,第8期

机译：Web广告网络中欺诈检测的一种新的高效内存技术
3. Optimizing size thresholds in a plant-pollinator interaction web: towards a mechanistic understanding of ecological networks. [J] . Ibanez S. Oecologia . 2012,第1期

机译：在植物-授粉媒介互动网络中优化尺寸阈值：对生态网络的机械理解。
4. Understanding the Network and User-Targeting Properties of Web Advertising Networks [C] . Wang Yong, Burgener Daniel, Kuzmanovic Aleksandar, 31st International Conference on Distributed Computing Systems . 2011

机译：了解网络广告网络的网络和用户定位属性
5. A study of influences of consumer products' advertising through social networking websites on buying behavior. [D] . Rao, Krupa J. 2014

机译：通过社交网站的消费品广告对购买行为的影响的研究。
6. Network of Cancer Genes: a web resource to analyze duplicability orthology and network properties of cancer genes [O] . Adnan S. Syed, Matteo D’Antonio, Francesca D. Ciccarelli 2010

机译：癌症基因网络：分析癌症基因的重复性正构和网络特性的网络资源
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

Understanding the network and user-targeting properties of web advertising networks

著录项

引文网络

相似文献

相关主题

期刊订阅